Client: Yasmin Mohamad, Author

Brand Development and Marketing Collateral for Yasmin Mohamad's Children's Book Trilogy
Nutrition Food
core Services
Audit + Redesign, Branding, Copywriting

Scope of Work: The project encompassed a comprehensive range of services to bring Yasmin Mohamad's vision to life and establish a strong foundation for her authorial brand.

Brand Development:Drawing inspiration from Yasmin's vision and the thematic elements of her children's books, we crafted a distinctive brand identity that captures the essence of her storytelling. Our deliverables included:

  • Creation of a playful yet sophisticated logo that incorporates elements inspired by the ocean waves, symbolizing the boundless imagination and adventurous spirit of Yasmin's creations.
  • Development of a cohesive brand theme that infuses Yasmin's name with whimsical charm, providing a memorable and recognizable visual identity for her brand across various platforms.

Responsive Website Design:To serve as the digital hub for Yasmin's authorial endeavors and connect with her audience on a deeper level, we designed a responsive website tailored to her needs. Our deliverables included:

  • Design and development of a user-friendly website featuring intuitive navigation, captivating visuals, and engaging content to showcase Yasmin's books and connect with her readers.
  • Implementation of a content management system (CMS) to empower Yasmin with the ability to easily update and manage her website's content, ensuring flexibility and scalability as her authorial journey progresses.
  • Integration of a dynamic blog platform to share insights, behind-the-scenes stories, and updates on upcoming releases, fostering a sense of community and engagement among Yasmin's audience.

Marketing Collateral:To support Yasmin's promotional efforts and enhance her brand visibility, we developed a comprehensive suite of print and digital marketing materials. Our deliverables included:

  • Creation of a media kit to provide journalists, bloggers, and influencers with essential information about Yasmin and her books, facilitating media coverage and promotional opportunities.
  • Set up of Klaviyo email marketing platform and development of custom email templates to engage with Yasmin's audience, share news and updates, and nurture relationships with her readers.
  • Design and production of print materials including business cards, flyers, newsletter sign-up sheets, and thank you cards, ensuring consistency in branding and reinforcing Yasmin's professional image across offline channels.

Brand Guide created for Yasmin Mohamad

Mobile view of website.

The collaboration between Yasmin Mohamad and Doo-Eh Digital Boutique resulted in the successful development of a captivating brand identity and a comprehensive suite of marketing materials that align with Yasmin's creative vision and literary aspirations. The playful yet sophisticated branding elements and user-friendly website provide a compelling platform for Yasmin to showcase her books, engage with her audience, and build a loyal following for her children's book trilogy. With the support of her new brand and marketing collateral, Yasmin is well-positioned to embark on her authorial journey with confidence and enthusiasm, captivating young readers and igniting their imagination with her storytelling prowess.

Becoming more efficient while also reaching a larger audience.

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